How To MAXIMIZE Your Sales Conversions With GarageDoorsofAmerica.com. Remember, You Are The ONLY COMPANY Getting Our Leads In Your Area The Key Is To Respond ASAP.
As a leading search engine and online marketing company, we believe "success leaves clues" Because we generate leads across so many different industries...we have the advantage of talking with our business partners and getting insightful tips on what they do to maximize the referrals we send them.
While we both know we are not your sales staff...and actual conversions from leads we send you are ultimately up to you and your staff, we can both agree that an EXCLUSIVE LEAD is MUCH BETTER than a lead that is sent to you and several of your competitor's...RIGHT?
Following the recommendations we have acquired from many of our other successful partners could be the difference between making a GOOD Return On Investment...and making GREAT Return On Investment.
Understanding The Customer's "Online" Mindset
While many of our partner's understand "traditional advertising methods" very well, the Internet is quickly becoming the modern "GO TO" resource for people looking for products and services. The search engines have made locating services so much faster and easier than even looking in a yellow pages book.
- Did You Know?
- Consumer use of print directories (like the Yellow Pages), continues to drop by 20% each year?
- Over 70% of adult consumers used the Internet as their "primary" choice when researching products or services...such as garage door service companies?
- Done right, online advertising can significantly reduce per job customer aquisition costs?
Most of the leads we generate are created by consumers who find us by doing a keyword phrase search in their favorite search engine. We have thousands of keyword combinations that make us just "ONE CLICK" from getting the consumer into our web site.
Here's Where Most Online Sites Fail....
Converting site traffic is the key....think of a retail store...if someone walked into the store and was not greeted by a store employee, offered assistance, or guided to the sale items...as business owners, we would say our employee is not doing their job. Web sites are the same way...but obviously, there are no LIVE employees on the web page so the images, navigation and content have to be VERY COMPELLING AND INTUITIVE SO THE USER IS ENGAGED TO COMPLETE THE PRIMARY CALL TO ACTION which in our case, is to request help by filling in our online form that generates a lead.
Here's where the fine line is...while getting as much information as possible would seem most beneficial to you the garage repair operator...forcing the consumer (who in most cases, is already under some kind of anxiety because their garage door is not working) to complete lengthy online forms detailing all their troubles is counter-productive and encourages form abandonment. Think of how you handle a service phone call...do you require the caller to push buttons answering a series of many questions before their call is routed to a live person? Probably not
We Get You And Them Together...But You Need To Move Fast!
Once a consumer completes our online form and hits the Submit button...THEY INSTANTLY SEE YOUR CONTACT INFORMATION. In fact, we even give them an incentive to call you because we display several discount offers to encourage them to pick up the phone. Regardless, our system immediately emails you the results of the form they just completed which includes the following:
City Service Is Needed In
Type of Service Needed (e.g Emergency Repair or New Installs etc.)
Any Detailed Comments Customers Provide
Monitoring your email for the leads we send you and responding to them ASAP is crucial to your success. After all, getting a prospect on the phone to further explain their needs is the important next step with any advertising strategy, right? Only then will you be able to hear their sense of urgency and determine the appropriate response for that lead.
If You Wait Too Long...You Will Lose Money!
This is nothing new. How many times have you sent a service truck out only to find another company already at the location. While this is not courteous, some consumers want action NOW...and if they do not feel you share the same sense of urgency...they will continue to seek help until their find someone who does. Because you are the only company getting our leads for your area...YOU MUST ACT FAST FOR SEVERAL REASONS:
1) They say no opportunity is lost...someone else just picks it up - if you wait, they will seek elsewhere.
2) Our good name is at stake...if you do not respond, they email or call us to complain.
3) We want you succeed - we want you to think of us as your "secret marketing weapon."
Handling Our Leads Correctly
When leads are sent to you, each will contain all the information that the consumer enters in. While most every lead is accurate and valid, you might occassionally get a bogus lead submitted from some teenager with a bit too much idle time on their hands. We monitor all leads and do not count bogus ones...so you should too.
The first step is making a phone call ASAP if you can. Obviously, the time of day has much to do with when you will make the call, but it is recommended you call them ASAP. If you get a voice recording, the best message to leave is one that encourages them to call you back...right? If you leave too much information, they have no reason to call you back because you will have satisfied their curiosity. So, let them know you're calling about the online form they filled out and you want to help them ASAP, but you have a few questions for them and need them to call back ASAP.
This is the perfect time to mention you have several discount specials to offer them and you will explain those in detail when they call back. You might even mention that a service repair truck may already still be in their area so if they can get back to you soon, you will be able to assist them quickly. YOU MUST PLAY TO THEIR URGENCY!
If you do get them on the phone, do your thing! We do however recommend following up with them by sending an email to either confirm your appointment...or to encourage them to call you ASAP to redeem a special repair offer which you will tell them about in detail when their call you.
How To Reply Correctly To Our Leads By Email
Do NOT simply hit your reply button on the email we send you. If you do, we will be getting your replies and the consumer will not. This could cost you dearly...so please remember these simple steps:
1) COPY and PASTE the customer's email address from the lead we send you into a NEW MESSAGE
2) COPY and PASTE the contents of the lead we sent you into this new message so any back and forth emails you might have with the customer allows you to always have their information contained in each message.
3) We recommend saving a couple of email drafts to quickly use when following up. This saves you time from typing each message over and over.
We want you to be very successful and will assist you in any way we can. Please do not hesitate to comment or suggest ideas, or better yet, provide us with some of your success stories so we can add them to our site and give you a link to your site etc.
Best of luck and thanks again for participating in the GarageDoorsofAmerica.com Exclusive Leads Program.
If you know other garage door operators in other areas, please tell them about us! Toll-Free: 866-726-5669